At its core, Bookmarking Demon does what all the other programs do – automate the posting of bookmarks to multiple sites. The elegance with which it does this, combined with the above two reasons, this becomes a piece of software that you can do nothing but desire.

By default, BMD comes with around one hundred sites pre-loaded, with the option for you to load lists of alternative sites based on Scuttle and Pligg. We recently saw a list of 3,000+ of these sites pre-compiled for Bookmarking Demon, so you could have a selection of many thousands ready to post to by the time you get the software installed.

The built in account manager is designed for multiple accounts across multiple bookmarking sites, with automatic account creation from the massive database of alias names. Of course, email verification is automatic too, so you don’t have keep hitting those “click here to verify your account” messages. This is all streamlined into an effective project management system, so you can organize your campaigns, identities, accounts etc, something that is lacking in all the other applications reviewed.

There is also a post scheduler and randomizer that makes your bookmarking look more natural by allowing you to pick times to post bookmarks when you are away from your computer. The randomizer changes the speed that items are entered into bookmarking site, so it doesn’t look like you are using a auto-poster.

Then there is the support for proxies (essential if you are doing lots of bulk work), spinnable text and Decaptcher.com, oh and RSS and domain crawlers too. In fact, you will find so much stuff in Bookmarking Demon that it makes your head spin.

We particularly like the RSS camoflague feature. This allows your site to be bookmarked within a list of feeds that will be pulled off a website of your choosing. When your account is examined at whatever social bookmarking site you happen to use, your site will be mixed in with other popular stories from whatever feeds are appropriate for you.

This does two things really:

1. Your account will look more natural, instead of just looking like spam
2. If people are following your content and you post from good feeds, they are more likely to click on the sites you want to promote

You really have to start wondering if EdwinSoft have come up with the perfect software program.

Whilst it would not take much for some of the other programs reviewed here to catch up to BMD, the fact is that they haven’t and until they start looking at what Bookmarking Demon is doing so well in terms of its elegance, management and process streamlining, this software will be in first place. It’s as simple as that.

TOP PICK: 5 stars

Click here now to visit the main Bookmarking Demon site…

This is where the over-engineered interface works really well, allowing you plenty of space to set your target URL, bookmark title, description and tags. On the right of the window is a formatted preview of bookmarked information and towards the bottom of the window, a list of links are displayed from the target URL page. Double clicking any of these links will cause it to become the target URL instead. Also, the whole “Submit” tab uses a spinnable text engine, which Social Submitter calls the “Synonimizer”. On the whole, this section is very well thought out.

There is also a “Crawl and Submit” tab. This is basically the same as the submit tab, except that it has a web site crawler attached to it. It will trawl through a website, picking out all the pages it discovers, ready for bookmarking. However, as anyone with any bookmarking experience will tell you, doing this will probably get your account deleted. Definitely one to use with caution!

When you are ready to submit, you are taken to the last tab, the “Stats” section. This will show you what is being bookmarked and what the success rate is, all in real time.

In all, Social Submitter is a great piece of software. But it was given 3rd place for a reason…

First, there is the little issue of updates. The software is updated frequently, which is great. However, you have to pay to receive the updates after three months, so it is actually subscription software. I can appreciate the reason for doing this from a business standpoint, but for the customer it is rubbish. You have to buy the software and then buy the updates. SEnuke works on a subscription basis, but you don’t have to buy the software first. It seems SEO DevGroup want the best of both, which is bad news for the user.

The problem I have with this is as follows. If I buy Bookmarking Demon, I have it for life with all the updates, which is great. If I buy SEnuke, I have to subscribe to access the software, which is fine. And if there are months I don’t want to subscribe, I can stop and not get access to updates, which is also fine.

But if I do the same thing with Social Submitter, I have bought and paid for an expensive piece of software that doesn’t work. If I buy a cable TV package, I am not made to buy the set-top box; it is free. So imagine that you did have to buy the set-top box and then you cancelled your subscription. That’s a whole lot of money you don’t get back and there is a very tangible loss of value.

Secondly, there is a lot missing from Social Submitter. Where is the Decaptcher support? Where is the auto-account creator? What about project management? SEO DevGroup need to catch up in these areas, especially if they want to continue their slightly unfair business model.

Lastly there is the user interface. When it works, it works brilliantly. But when it doesn’t, it feels like the clunkiest over-engineered piece of software on the planet. This is a powerful bookmarking application and it should be a joy to use…. But, unfortunately, it isn’t.

A good social bookmarking tool with a lot of potential, but not quite good enough.

Click here now to visit the main Social Submitter site…

When it works, it is downright brilliant. When it doesn’t it is infuriating. Crashes are frequent and until recent times, updates weren’t exactly speedy. It is like one of those tanks that the A-Team would build out of scraps: insanely powerful, but if you kicked it hard, it would fall apart.

If you look how far the likes of BMD or Social Submitter have come, SEnuke looks a bit silly and is very much a case of you don’t know what you are missing… Until the competition comes up with it.

Where is the account management? The scheduler? The random/human element? Or how about an interface that doesn’t look like something a five year old designed?

Fortunately, updates have become a bit more frequent now, but there was a time when it was thought the software had died from lack of support. As we have pointed out several times through these reviews, continuous updates are so important to this sort of software and reliability is key if you wish to incorporate tools like this into your work.

In closing, SEnuke is an awesome piece of software, capable of so much more than just social bookmarking.

However, if we were to just use the social bookmarking module on its own and compare it to every other piece of software in this review, its crummy user interface, unreliability and poor management put it firmly into 4th place.

In our experience, SocialBot often claims to have successfully bookmarked sites in its reports… Then when we go and look at the links, they don’t exist. Since when does “page does not exist” mean “successful”?

And then there is the random html that it seems intent on pasting everywhere in the reports, reporting these as successes too. The software reported a 47% success rate, but it actually was less than 8%. I’m not great at maths, but even I can see that this is just utterly wrong.

SocialBot has been in development for over four years. My question is “what have they been doing with all that time”?

Seriously, this is like a car maker offering you all the spec, features and benefits of a BWM or a Mercedes but for the price of a moped. Without any wheels.

And that is what this software lacks: wheels. It doesn’t go anywhere. The links it records don’t exist. The account submissions fail. The spider doesn’t register links.

I’m sure not everyone has had this experience. There are many glowing testimonials for SocialBot, so unless IncanSoft have a team of professional liars writing copy for them, there must be some happy users out there.

But this one isn’t happy. I hate this program and advise you to steer clear of it. The only reason it isn’t any stars at all is because it did actually post some bookmarks. Somewhere on a ditch-water bookmarking site on the outskirts of the internet.

My dad used to have a saying which I think applies quite aptly to SocialBot:

If you buy it cheap, you will spend your cash twice.